Frequently Asked Questions

Ocean covers the full growth journey: marketing strategy, social media management, Google and Meta advertising, SEO, branding, content and creative, lead generation and marketing automation. You can start with one service or combine them into a complete plan.

Monthly prices start from: marketing strategy $80, marketing automation $120, SEO $160, paid advertising $170 plus platform fees, content and creative $180, social media management $200, brand management $200 and lead generation $265. We tailor every plan to your goals and budget.

No. Our ad management fee starts from $170 per month and covers strategy, setup, creatives, testing and reporting. Your media budget is paid directly to the platforms, such as Google or Meta, or invoiced at cost, so you always see exactly where your money goes.

Yes. As part of our paid advertising service, we run native campaigns that place your content in the “recommended for you” and sponsored sections of leading news and magazine websites. We write the headlines, create the images and article-style landing pages, set up targeting, test different versions, block low-quality sites and report the cost per lead. Management starts from $170 per month, and the media budget is paid separately.

Paid advertising can bring traffic and leads within days of launch. Social media and content build trust over the first few months. SEO is a long-term investment that usually needs three to six months to show strong results, and then keeps bringing customers without paying for every click.

No honest agency can guarantee a specific ranking, because Google controls its results. What we do guarantee is proven work: technical SEO, on-page optimisation, content, local SEO and link building, with monthly reports so you can see your rankings and traffic grow.

We manage Instagram, Facebook, LinkedIn, TikTok and YouTube. That includes the content calendar, posts and stories, community management and a monthly performance report.

We agree on clear goals at the start, such as leads, cost per lead, sales, traffic or followers. You receive a monthly report that shows what we did, what it achieved and what we will improve next.

Our services are monthly. They renew automatically and can be cancelled with 30 days’ written notice. For ad campaigns, any minimum term is stated in your proposal before you start.

You do. After payment, the final approved logo, brand assets and content are yours as defined in your proposal. Stock photos, videos and music remain subject to their providers’ licences.

Yes. We run campaigns and create content in English, Turkish and Hebrew, for local businesses in Türkiye as well as companies targeting international markets.

Contact us with your goals and current situation. We will review your online presence, recommend the services that will bring the best return and send you a free, no-obligation proposal.

It depends on your customers. Instagram is ideal for visual, consumer-facing brands; Facebook works well for local businesses and adults over 30; LinkedIn is the leading platform for B2B and professional services; TikTok offers huge reach with short videos, especially among younger audiences; and YouTube is perfect for tutorials, reviews and long-form video. Focus on the two or three platforms where your customers actually spend time.

Consistency matters more than volume. A good starting point is three to five posts per week on Instagram and Facebook, two to three on LinkedIn, and frequent short videos on TikTok, plus regular stories. Posting less often with high-quality content is better than posting every day without a plan.

Short videos such as Reels and TikToks currently reach the most people. Content that educates, shows behind-the-scenes moments, presents real customer results and answers common questions builds trust. Every post should give value first and include a clear next step, such as visiting your website or sending a message.

Organic social media is the content you post for free to your followers; it builds your brand and community over time. Paid social media means running ads that reach exactly the audience you choose, by location, age and interests, and it brings faster, measurable results. The strongest strategies use both together.

Followers alone do not pay the bills. Engagement, website visits, messages, leads and sales matter far more. A smaller audience of real potential customers is more valuable than a large audience that never buys. Buying followers usually hurts your reach and credibility.

Google uses hundreds of signals, but the most important are: how well your page answers the searcher’s question, the quality and expertise of your content, links from other trusted websites, technical health such as speed, mobile-friendliness and security, and, for local searches, your location and Google Business Profile.

Google Ads places your business at the top of results immediately, but you pay for every click and traffic stops when the budget stops. SEO earns free organic positions; it takes longer to build, but it keeps bringing visitors month after month. Many businesses use ads for fast results while SEO grows in the background.

Local SEO helps your business appear when people search for services near them, such as “web design Antalya” or “IT support near me”. A free Google Business Profile shows your business on Google Maps and in local results with your address, phone, hours, photos and reviews. Keeping it complete and collecting genuine reviews is one of the most effective steps for local businesses.

Keywords are the words and phrases people type into search engines. The best ones match what your customers actually search for, show buying intent, such as “website design price”, and are realistic to rank for. Longer, more specific phrases usually bring fewer but better-qualified visitors.

Backlinks are links from other websites to yours. Search engines treat them as votes of confidence: links from relevant, trusted sites such as industry directories, partners and news sites can significantly improve your rankings. Quality matters much more than quantity, and buying spammy links can lead to penalties.

Google handles the vast majority of searches in Türkiye and worldwide, so it should be your main focus. Bing still matters because it also powers results in Microsoft products and some AI assistants, and Yandex is used by part of the audience in Türkiye. YouTube is also one of the largest search engines in the world. Good SEO practices help you on all of them.

Tools such as Google’s AI Overviews, ChatGPT and other AI assistants now answer many questions directly. They tend to use clear, trustworthy and well-structured content from established websites. Publishing helpful answers, using structured data, building your brand’s reputation and keeping your business information consistent across the web all help you appear in AI-generated answers.

They are native ads: paid content shown in sections such as “You may also like”, “Recommended for you” or “Sponsored” on major news, sports and magazine websites. They look and feel like the site’s own article suggestions, so readers notice them naturally while they are already in reading mode. Each one is labelled as sponsored and leads to the advertiser’s article, offer or website.

You create ads made of a headline and an image, set a daily budget and choose your audience by country, city, device, interests and the type of websites. Most campaigns are paid per click, so you only pay when a reader visits your page; some are priced per thousand impressions. The system learns which headlines and images get the best results and shows them more often.

It works best for businesses that want to reach large audiences quickly and have something interesting to say: online stores, tourism and real estate, health and beauty, education, finance and services with a strong offer. Because readers are browsing rather than searching, the ad should lead to a helpful article or a clear landing page, not straight to a “buy now” page.

Curious but honest headlines, real and eye-catching images, and content that gives value first: guides, tips, lists, success stories and article-style pages that lead naturally to your offer. Misleading clickbait may get clicks but brings poor customers and can be rejected by the networks. Following up with retargeting ads on Google and social media turns interested readers into customers.

Google Ads reaches people who are already searching for your service. Social media ads target people by their profile and interests. News site advertising reaches very large audiences on trusted publishers, where your brand benefits from appearing next to quality journalism. It is excellent for awareness and for filling your retargeting audiences, and works best combined with the other channels.

Yes, when the campaign is managed properly. You can choose or exclude specific websites and categories, avoid sensitive topics, and monitor where your ads appear. Ads are always clearly labelled as sponsored, as advertising rules require, which protects both readers and your reputation.

There is no single right number, but many small and medium businesses invest roughly 5–10% of their revenue in marketing, with more during launches or rapid growth. Start with a budget you can sustain for at least three months, measure the cost per lead and per sale, and increase spending on the channels that bring a profitable return.